Few electrical engineers have made greater contributions to music than Robert Moog. He invented the electronic synthesizer in the fifty years ago, and his namesake instrument made an indelible mark on pop music of the ’60s and ’70s. Moog’s legacy continues today with the most compact and affordable synthesizer to bear his name, the Moog Little Phatty.

The ad’s primary goals are to connect the new product with the company’s rich heritage as well as link Moog with some of the venerable artists who have crafted hit records with Moog synthesizers. Targeting younger, price-sensitive musicians with a passion for classic originality, the ad emphasizes the authenticity of the product as well as its surprising affordablity.

Complimenting beautiful photography of the artist, the body copy fits snugly into a dynamic diagonal layout. Readers are neatly led from the headline, through the body copy, and down to the product name and company logo.

Moog ad layout