Every spring, cherry blossoms cover the banks of Philadelphia’s Schuylkill River in a stunning blanket of soft, muted pink. This annual blossoming, a symbol of friendship from the Japanese to the people of America, also serves as the setting for a cultural festival sponsored by automaker Subaru.
Surprisingly, many of the people who’d like to attend aren’t city dwellers but suburbanites, and by the time they make the trip downtown, March’s blossoms have become April’s sidewalk litter.
“Missed it again. Maybe next year.”
Capitalizing on this yearly regret, I came up with the a gentle reminder: “Before the last one falls…” This simple but powerful phrase is complimented by an equally simple image with great visual impact, the last bloom of spring still on its branch. The ad’s uncomplicated illustration, flattened appearance, and emphasis of the vertical dimension pay homage to the Japan’s rich heritage of simple, elegant woodblock printing.